Touchdown in Amsterdam
On the ground for Pax8 Beyond EMEA. What I’m watching as AI and automation hit real workflows.
1 min read
pax8 beyond msp ai automation
Just landed in Amsterdam for Pax8 Beyond EMEA, and before I’d even left Schiphol I’d already met another Simon heading the same way. A good omen if ever there was one.
This year’s Beyond is sold out, with 70+ sessions across AI, cybersecurity, and marketplace innovation. You can feel the shift already: this isn’t about if AI changes MSP operations anymore; it’s about how fast and how safely we embed it.
Over the next few days I’ll be watching for:
- Agents doing real work, not just clever demos.
- Platforms that coordinate, not just marketplaces that list.
- Governance and identity patterns that make automation safe at scale.
I’ll post more once the dust settles, but if you see the robots, you’ll probably find me nearby.